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HBCU Student Challenge

HBCU student teams work with industry leaders to address real-time business opportunities. Through a series of high-touch engagements, companies mentor students — end-to-end — in solving problems and presenting solutions. All HBCU Student Challenges are exclusively for HBCU First interns.


Win $1000 + a Summer 2023 Internship with BDA

Would you like to get expert insight into collaborative business problem-solving while helping an award-winning marketing and merchandise agency develop a brand collaboration?

Join Jay Deutsch, the CEO and Co-founder at BDA, on Monday, February 27th at 6pm ET / 5pm CT to learn more about the student challenge, the marketing industry, and BDA.

Bensussen Deutsch & Associates, LLC (BDA), is an award-winning modern Merchandise Agency™ for iconic brands, providing customized marketing, merchandising, e-commerce, and fulfillment solutions for major sports and entertainment properties and Fortune 1000 enterprises. A global firm with over 36 years of experience, BDA operates over 100 locations in 50 cities around the globe. Clients like Dell, ExxonMobil, The Home Depot, Johnson & Johnson, and Major League Baseball rely on BDA to activate, motivate, and promote their events, employees, and brands. For more information on the power of merchandise, visit www.bdainc.com.


HBCU First's mission is to increase college and career success for Black youth.

Learn more about who we are and what we believe.