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HBCU Student Challenge

HBCU student teams work with industry leaders to address real-time business opportunities. Through a series of high-touch engagements, companies mentor students — end-to-end — in solving problems and presenting solutions. All HBCU Student Challenges are exclusively for HBCU First interns.


Win $1000 + a Summer 2023 Internship with BDA

Would you like to get expert insight into collaborative business problem-solving while helping an award-winning marketing and merchandise agency develop a brand collaboration?

Join Jay Deutsch, the CEO and Co-founder at BDA, on Monday, February 27th at 6pm ET / 5pm CT to learn more about the student challenge, the marketing industry, and BDA.

Bensussen Deutsch & Associates, LLC (BDA), is an award-winning modern Merchandise Agency™ for iconic brands, providing customized marketing, merchandising, e-commerce, and fulfillment solutions for major sports and entertainment properties and Fortune 1000 enterprises. A global firm with over 36 years of experience, BDA operates over 100 locations in 50 cities around the globe. Clients like Dell, ExxonMobil, The Home Depot, Johnson & Johnson, and Major League Baseball rely on BDA to activate, motivate, and promote their events, employees, and brands. For more information on the power of merchandise, visit www.bdainc.com.


HBCU First is a student-led community helping Black youth navigate the college-to-career journey.

Learn more about who we are and what we believe.