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HBCU Student Insights

HBCU Student Insights provides industry leaders an unfiltered look at what Black youth want in (and from) a company. Through virtual focus groups, HBCU students share their ideas and perspectives on key initiatives. All HBCU First events are exclusively for HBCU First interns.

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Anticipating Consumer Expectations — HBCU Student Insights with Ferrara

Join us for an HBCU Student Insights session led by:

Dr. Lattice Wallace — Quality Assurance Specialist
Allison Tasler — College Recruiter
Michael Hudson — Senior Analyst, Growth Office

Ferrara —an undisputed leader in sweet snacking — is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of nearly 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years.

Their diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more.

HBCU First is a student-led community equipping Black youth with college-to-career navigation skills.

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